You may do phone interviews but you cannot do contextual inquiry unless you are in the real context of what you are trying to find out or learn about. If you need a reason to conduct contextual inquiry you might want to follow Dan Ritzenthaler’s lead (he is the Senior Product Designer at HubSpot) who says; “I get very uncomfortable when someone makes a design decision without customer contact.” ask follow up questions either during or after the observation, Collecting User Feedback: 10 Best Practices, Why Focus Groups Benefit the Web Design Process, Remote Usability Testing 101 & How to Get Started. The full rigorous process for contextual inquiry and analysis is appropriate for domain-complex systems. Contextual inquiry at its core about observing engaged users in their natural context to see first hand what a user may not be able to report accurately. Your prospects and customers will thank you, and you’ll learn much more. Contextual inquiries are one of a number of methods used to help identify unmet user needs. Another tool in our UX research toolkit is called contextual inquiry or sometimes ethnographic research. A step further than a user interview, a contextual inquiry involves observing people in their natural context and habitat while asking them questions to fill in the gaps of your observation. Ability to observe nonverbal cues such as body language and facial expressions. Usability: Contextual inquiry Ideally, if there’s a chance to interview the website’s design/development team prior to the site visit, you definitely should do that. Unlike in user interviews where you ask people questions, this method lets you observe people and ask them their feedback to yield enough actionable data that you need for your research. What Is Contextual Inquiry? Contextual inquiries are considered one of the richer types of user research methods, and can be a powerful tool for creating effective designs. The researcher may also ask the participants if they can record the whole experience as well as inform them when the recording should start and stop. Copyright © 2019-2020 Adobe. https://uxmastery.com/conducting-contextual-enquiry-or-site-visits You should learn from the makers of the website how it was intended to work, and then compare that to how it’s actually used. Also, it is possible to explore previous interactions that are not observed before. In UX 363, you will explore the restructuring of traditional participant observation as contextual inquiry. Contextual inquiry … Contextual inquiry is a deep-thinking interview method used to profoundly understand the context of use, where researchers ask users a set of standard questions and then … In a contextual inquiry, the UX researcher observes how participants perform certain tasks in context and asks about their interactions. So what the heck is Contextual Inquiry and why should I care? This will help you create better recommendations and solutions later on. Because users are interviewed in their own environments, the analysis data is more realistic than laboratory data. They provide insight into: What problems people are trying to solve. I appreciate that we as UX practitioners may not always align well with that … Like everything, it’s important to weigh your options. Let’s learn more about how focus groups benefit from the web design process. A contextual interview, or contextual inquiry, is a user research method specifically designed to provide insight into the environment or context in which a design will be used.A contextual interview session typically consists of a mix between a traditional user interview and observations of how the research participants use a product or service in the relevant context. Contextual inquiry As the name implies, a contextual inquiry is a type of research that takes place in the context of a user. Conclusion. To conduct a contextual interview, it should take place in the … Analysis depends on the capability of the observer. A researcher should carefully interpret data from this kind of research to get the right information that can be used for project development. Contextual inquiry (CI) is a user-centered design (UCD) research method, part of the contextual design methodology.A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the user's normal activities and discusses those activities with the user. This method lets us observe people doing different activities. Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments. Overview. They are a great way to validate the need for your product while gaining insight on how users currently solve the problem you are trying to fix. Empathy Map & Contextual Inquiry for Amazon - Whole Foods . recently published a post providing a rare glimpse into how Google captures and uses behavioral research to gather usability insights. This stage is where the researcher focuses on the outline planning and also the time where the researcher observes the users. Recording each session is helpful for you in case you want to go over the activities again. The goal is to observe the actions the users perform and understand the goals behind those actions. If you like my sketches, you can buy me a coffee to support my work! You should learn from … It requires a soft touch, a keen eye, listening, and a darn good poker face. A step further than a user interview, a contextual inquiry involves observing people in their natural context and habitat while asking them questions to fill in the gaps of your observation. The tradition of participant observation defines the very heart of anthropological ethnography. But as has already been mentioned, in UX, these kinds of clear distinctions are never really made, so let’s save ourselves the hard work of overly-detailed definitions. In a contextual inquiry, the UX researcher observes how participants perform certain tasks while having them describe what they are doing through their interaction with the product. UX professionals use these methods to understand users and the significance and complexity of their contexts, enabling … There are four principles that guide an efficient contextual inquiry. The term “contextual inquiry” is unfamiliar to most people outside the field of user experience design. However, understand that this method has its limitations as well. A contextual interview starts with observation and shifts to discussion, which tackles the things that happened in rapid shifts throughout the interview. Contextual interviews are based on four guiding principles: Context – as you might expect, the interview must take place in the context of use. However, it’s important to … Another valuable reason for a contextual inquiry is that it captures how users currently solve the problem that you are aiming to fix. When Would You Use a Contextual Inquiry? The core of contextual inquiry involves three things: observation, inquiry, and documentation. Coffee is my fuel — you can buy me one if you want to boost the sketch-creation process! Rex Hartson, Partha S. Pyla, in The UX Book, 2012. Contextual inquiry is a powerful tool in your toolkit, but as with all methodologies, it has its pros and its cons. The contextual inquiry method involves observing people in their natural context and asking them questions to fill in the gaps of the observation. Your email address will not be published. But even people in the UX design field quite often don’t understand what contextual inquiry involves. at home or work. Contextual inquiry is a method of practicing being present with users. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}. The researcher observes the use of the product and talks to the participant about what has happened in the session. Contextual inquiry, also known as site visits, or contextual interviewing, is a powerful method to ‘narrow the gap with reality’ when understanding, or making design decisions. Contextual inquiry would be an excellent way for us to discover ways to improve the checkout process at a grocery store from both the cashiers perspective and the people buying goods. 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